by Samuel Trotter | Mar 16, 2021 | Hotels
Articles about artificial intelligence seem to be published daily, yet little to nothing seems to have changed for hotels. What exactly is AI and what are examples of tools that we can use today to better achieve our industry’s goals? What is AI?AI was discussed as...
by Samuel Trotter | Mar 9, 2021 | Hotels
This year has seen a dramatic shift in the hospitality business. Across the board, property executive teams are being asked to lower their budgets to help the hotel weather the storm through the remainder of the pandemic and the hopeful return to normal. Here is my...
by Samuel Trotter | Aug 19, 2020 | COVID-19
COVID-19 has potentially changed everything—ushering in the possibility for brands to disrupt the disruptors. Predictable and boring amenities and designs shared by brands ushered in independent boutique hotels, allowing for unique experiences and celebrations of...
by Samuel Trotter | Jun 23, 2020 | COVID-19
For many of us, this is a new situation and the first time we’ve experienced mandatory face masks, social distancing rules and grocery stores with one-way aisles. Most people have yet to stay in a hotel since the pandemic began. You need to let them know what this...
by Samuel Trotter | May 12, 2020 | COVID-19
COVID19 – It’s Time to Build Trust in Your Brand Through Communication Clear Communication to Customers This time we are in is unprecedented. No one knows what the new social norms are. The small things we’ve practiced our entire lives are now out...
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